Marketing

Sales and marketing are very different and you have to
sort out one before you can do the other!

Every hospitality business wants to increase sales but for this to be effective it is vital that you have the right product for the business you want to be in. We help you to maximise the opportunities in your business, make effective marketing plans and spend your limited marketing budget wisely.

Our activities with you will involve looking at some or all of the following issues:

  • The Marketing Plan
  • Marketing Budgeting
  • Competition Analysis
  • Room Revenue Maximisation
  • Lead Generation Options
  • Online Opportunities
  • Image Design
  • Advertising
  • Telemarketing
  • Database Management
  • Public Relations
  • Quality Audit & Mystery Diner Programmes

Case Studies

Here are some examples of how we have helped others who might be in a similar position to yourself:

Town Centre Restaurant

Owner operated 35-cover restaurant in a small south-coast town.

Key issue: Owner disappointed with revenue, which was not adequate to generate a profit.

Main work done and achievements:
  1. Marketing process analysed with better use made of limited marketing spend
  2. New advertising initiated and made cost-effective. Some other advertising dropped
  3. Improvement to internal marketing including menus, signage and general presentation
  4. Spend per head realigned to increase covers and thus overall sales
  5. Food GP% investigated and controls put in. GP% monitored and improved substantially.
  6. Wine pricing and purchasing both rectified. GP% monitored producing increased margin
  7. Wages reduced through better staff management of staff hours
  8. Budgeting, forecasting and monthly projections put in place
  9. Restaurant now profitable and looking to expand

“…every month was the same, LOSS, LOSS, LOSS!!! The business seemed busy, so where were we going wrong? Finally, we decided to call David Hunter at The Bowden Group. He identified the problems, showed us how to maximise our Gross Profit, minimise our costs and put the business back on track. Without doubt, making that call was the best decision I ever made in business! And now I can look forward to a bright future!”

– Matthew Horne - Restaurant Owner

Country House Hotel

Owner operated 3-Star 25 room hotel in South Wales.

Key issue: Sales falling in every department.

Main work done and achievements:
  1. Marketing process analysed
  2. Launched a targeted sales drive
  3. Key staff given responsibility for improving marketing and a reward scheme implemented
  4. New initiatives launched including:
    • new promotion promoting the bedrooms to local businesses
    • voucher initiative to incentivise secretaries to book bedrooms
    • menus appraised, reinvented and re-launched
    • restaurant promotions to increase covers and spend per head
    • promotion to increase conference bookings from local companies
    • new email marketing initiative
    • a significant Wedding Marketing program
  5. These marketing activities resulted in a significant sales uplift, and more importantly, re-motivated and re-energised the whole team

“The best decision I ever made in my business life was getting you in to help us.”

– Private Hotel Owner / Entrepreneur

Contact

For an informal and FREE initial discussion, call me on 01628 487613 or 07831 407984, email me at davidhunter@bowdengroup.co.uk

or complete this short form and we will call you back to discuss your needs.

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If you are just starting out on a new venture maybe you would like to visit:
www. Hospitality Start Up .co.uk