Bowden Group specialist Hotel Consultancy

The Bowden Group provide specialist consulting services for owners and operators of hotels.  Utilising over 30 years of experience gained directly in the hospitality sector we deliver unique and effective solutions to help you maximise your profits. Over the last 30 years we have worked with dozens of different businesses the hotel industry. We will be able to BENCHMARK your business and set viable and achievable targets to help you meet the level of profitability you require. We work closely with business owners, managers and chefs to identify areas for improvement and implement changes quickly.

With our expert knowledge we can assist individuals if they need specific development, and we can devise and deliver training courses specifically targeted at the hotel’s needs.

There are three main areas we focus on when providing mentoring, to find out more please click the appropriate button:

Why Choose the Bowden Group for Hotel Consultancy

We are experts at analysing profit & loss accounts in detail and usually this is the first step to understanding how your business is performing. We then talk through our findings with you and lay out a plan to help improve your business.

History shows us that telling someone how to fix a problem and then walking away does not end up in successful change. Our flexible approach aims to agree on a process which will mean US making sure that YOU are able to make the changes, with US monitoring progress.

Monitored Progress

Fast Results

30+ Years Experience

Regular Meetings

Please call 01628 487613 or email us for an informal and FREE evaluation to see how we can help improve your profits

Sales and Marketing

Understating every aspect of your business is paramount to a successful turnaround. Its important we asses every aspect of how your rooms are marketed and how they perform. Here are some of the important things we measure to achieve this:

  • Number of rooms / beds sold
  • Occupancy percentage
  • Average room rate achieved
  • Average bed-night rate achieved
  • REVPAR  … Revenue achieved per available room
  • Forward bookings
  • Discount policy
  • Percentage of accommodation revenue sold by OTAs
  • Commissions paid for that OTA accommodation income
  • Complimentary rooms
  • Time taken (and this cost of) servicing a bedroom

Food and Beverage Gross Profit

When looking at food and drink there are numerous factors we can look at that can make a big difference. Here are some of the key things we look at:

  • Covers served per meal session
  • Average spend per head
  • Average spend as above on food
  • Average spend as above drinks
  • Numbers of covers sold on special & fixed price menus
  • Wine list (size, range, glasses offered)
  • Pricing strategies behind all wines and other drinks

Wages and Costs

When looking at wages and other business costs we look at the following information

  • RENT / RATES etc  …  negotiable but usually fixed for long periods.  If too high can simply make the business irretrievably unviable
  • UTILITIES  …  always need controlling
  • MARKETING  …  it is just too easy to spend too much, or to spend it unwisely with inadequate returns. Expenditure needs careful thought and strategic planning
  • CLEANING MATERIALS  …  are often over-used, abused, over ordered and under-controlled
  • LAUNDRY  … too easily overused and overspent, needs ongoing challenging
  • MAINTENANCE  …  there is a big difference between Maintenance and Capital Expenditure, we need to be very clear which is which and how planned and predictable Maintenance is
  • COST OF BORROWING … One of the biggest reasons for financial failure is borrowing too much  …  usually in the first place to buy / set up / improve the business.  We are here to generate profits  …  for whatever reason  …  and going out of business due to over-borrowing is a waste of precious time and precious money

Ready for a Free Assessment?

Let us help make your hotel profitable with a free no obligation assessment

Case Study

High usage of OTAs and poor Rooms Revenue returns

This commercial hotel in the South East of England was essentially busy, but was not Profitable enough for a number of reasons.

One of these reasons, we discovered, was that Reception staff were not disciplined to monitor the room rates offered, and were not encouraged to try to attract bookings via the Hotel’s own Website. As a result of this the Accommodation Sales became more and more dependant on the OTAs for business, which meant a lower rate was attracted, and on top of that, the hotel was paying 18% commission to the OTAs as well.

We started monitoring and reporting every week on the % of Accommodation Sales that were coming from the OTAs, and quantifying weekly the total commission paid weekly to the OTAs. We took a new Reception Manager under our wing, and set up targets for him to achieve in terms of reducing the dependency on the OTAs, and encouraging customers to book directly more often. Almost immediately the % of total Accommodation Sales coming through the OTAs reduced, and we started getting more and more direct bookings, substantially increasing the Profit contribution from the bedrooms.

Do please call David Hunter direct, on: 07831 407984 or email him on: – if you feel that we can assist YOU in any similar way.

Please call 01628 487613 or email us for an informal and FREE evaluation to see how we can help improve your profits


  • I just wanted to say THANK YOU for all the useful links and guidance you have been sending. I find it really helpful, useful and the amount of time it saves me to look for the correct guidance is amazing.

    It’s very overwhelming as I feel like I’m opening a brand new business. But it will be great to see people and returning customers.

    Co-Owner, G.L. Hotel
  • Thank you for such a valuable discussion – it has helped to clarify my thoughts

    Paul Braisby
    Business owner
  • With eternal gratitude for being a real part of our team and showing us the way

    Mark Green
    Director Windsor Wholesale